Georgia Institute of Technology’s School of Interactive Computing, through a grant provided by the National Science Foundation, studied how digital content creation tools can be improved to help people be more effective. Mark Riedl, associate professor in the School of Interactive Computing and director of the Entertainment Intelligence Lab, explains how this research drives economic development and innovation.
Our research model included a form of computer animation called machinima, which heavily contributes to filmmaking today. Filmmaking is a $5.1 billion industry in Georgia that is heavily supported as an economic development priority. Media and Entertainment is a $546 billion industry in the U.S. – the largest in the world.