Foul Yet Profound Social Media: YikYak
Posted: October 29, 2014 on The Next Bison: Social Computing and Culture
It’s a good morning if the students are chatting about squirrels. They seem obsessed with campus squirrels. Other mornings, they brag about sexual exploits (real or imagined), about how hard they are studying, and about how much they are not studying. The site is YikYak, social media that lets you post anonymously to others in your local geographic area.
Amid the racist, sexist, and homophobic sewage stream of words come oddly profound moments. Students post about depression and stress, and I wonder whether they are just venting or really in need of help. A student posts about needing emergency contraception, and immediately receives replies with both practical information and encouragement. Another student asks, “Is it bad that all I’ve ever wanted to be is a mom & a wife?” Another says he/she was so nervous about a job interview that he/she was up all night.